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Future of the Dealer Digital Landscape

Ever-changing technology is a challenge for all businesses… including dealers, Hedberg, and Steelcase. The Hedberg Conference will focus on the Steelcase and Hedberg vision of the Dealer Digital landscape. General sessions will bring you up-to-date on current and future initiatives… more information to come soon. A series of breakout sessions will take deep dives into these and related topics.

Key Information
  • Amway Grand Plaza Hotel
    187 Monroe Avenue NW
    Grand Rapids, Michigan 49503

  • Sunday, June 2nd– Conference Registration & Reception (4:00 pm – 7:00 pm, Amway 2nd Floor Center Concourse)

  • Monday, June 3rd

    • Opening session (8:00 am)

    • Breakout Sessions

    • Dinner

  • Tuesday, June 4th – Breakout Sessions

  • Wednesday, June 5th – Optional half-day at Steelcase campus (tours & other events)


The conference will include:

  • Discussion on the changing dealer automation landscape

  • Updates on Hedberg & Steelcase IT initiatives

  • Dealer networking opportunities

  • Dealer-led discussion groups

  • 3rd-party dealer software tools

  • Optional 3rd day: Steelcase campus tours and additional time with staff.

  • Conference hotel rate: $144/night. Register here.

  • Conference Registration: Register here.​

  • Vendor Fee Structure –

    • $1500 includes one attendee and a table setup in the event area

    • $3000 includes two attendees, a table setup in the event area, and two one-hour breakout sessions

  1. Complete the Conference Registration Form.

  2. Make your hotel reservations.

  3. Make your flight arrangements (you’re on your own with this one).

  4. Review the conference breakout sessions.

  5. Plan your time using the conference calendar of events.

  6. See who else is coming. Make connections with dealer, Hedberg, or Steelcase attendees before and during the conference.

We look forward to seeing you in June!


Can't find an answer on our FAQ page?  Then contact the Hedberg Event Planning Team if you have any other questions about the conference.

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